TY  - BOOK
AU  - Zaltman, Gerald.  Zaltman, Lindsay, H.
TI  - Marketing metaphoria : what deep metophors reveal about the minds of consumers
SN  - 9781422121153
U1  - 658.8342  ZAL;1  R 
PY  - 2008///
CY  - Boston
PB  - Harvard Business Press
KW  - Marketing,metaphoria,deep,metophors,reveal,minds,consumers
ER  -