O'Guinn, Thomas C. Allen, Chris T. Seminik, Richard J. <br/><br/>
Advertising management with integrated brand promotion 

 - New Delhi  Cengage learning  2005 
 - xxii, 504 
<br/><br/><label>ISBN: </label>9788131509128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising,management,integrated,brand,promotion
<br/><br/><label>Dewey Class. No.: </label>658.82  OGU;1  R