TY - BOOK AU - Georg, S S. ed. Gupta, Vivek. TI - Case studies on brand management V.II SN - 9788131412183 U1 - 658.827 GEO.2;1 R PY - 2008/// CY - Hyderabad PB - Icfai University press KW - studies,brand,management,V.II ER -