Pathak, Ajay ed. Ghosal, S N. <br/><br/>
Pricing and branding of financial products : the road ahead 

 - 1st ed. 
 - Hyderabad  Icfai University press  2008 
 - ix, 199 
<br/><br/><label>ISBN: </label>9788131414279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing,branding,financial,road
<br/><br/><label>Dewey Class. No.: </label>338.52  PAT;1  R