TY  - BOOK
AU  - Pathak, Ajay ed. Ghosal, S N.
TI  - Pricing and branding of financial products : the road ahead
SN  - 9788131414279
U1  - 338.52  PAT;1  R 
PY  - 2008///
CY  - Hyderabad
PB  - Icfai University press
KW  - Pricing,branding,financial,road
ER  -