Sen, Simantee ed. <br/><br/>
Lifestyle products and brands : concepts and cases 

 - 1st ed. 
 - Hyderabad  Icfai University press  2008 
 - x, 190 
<br/><br/><label>ISBN: </label>9788131419403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Lifestyle,brands
<br/><br/><label>Dewey Class. No.: </label>658.827  SEN;1  R