TY  - BOOK
AU  - Sen, Simantee ed.
TI  - Lifestyle products and brands : concepts and cases
SN  - 9788131419403
U1  - 658.827  SEN;1  R 
PY  - 2008///
CY  - Hyderabad
PB  - Icfai University press
KW  - Lifestyle,brands
ER  -