Sreedhar, G V S ed. Anitha Kumar, Singh. <br/><br/>
Customer experiential marketing : concepts and cases 

 - 1st ed. 
 - Hyderabad  Icfai university press  2008 
 - x, 238 
<br/><br/><label>ISBN: </label>9788131403327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer,experiential,marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  SRE;1  R