TY  - BOOK
AU  - Sreedhar, G V S ed. Anitha Kumar, Singh.
TI  - Customer experiential marketing : concepts and cases
SN  - 9788131403327
U1  - 658.8  SRE;1  R 
PY  - 2008///
CY  - Hyderabad
PB  - Icfai university press
KW  - Customer,experiential,marketing
ER  -