Gupta, P K. <br/><br/>
Marketing management and research 

 - 2nd ed. 
 - Pune  Everest  2000 
 - 440 
<br/><br/><label>ISBN: </label>8176600288 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,management
<br/><br/><label>Dewey Class. No.: </label>658.8  GUP;1  R