TY - BOOK AU - Greenberg, Paul. TI - CRM at the speed of light : social CRM strategies, tools and techniques for engineering your customers SN - 9780070702523 U1 - 658.812 GRE;1 PY - 2010/// CY - New Delhi PB - Tata McGraw-Hill KW - CRM,speed,light,social,CRM,strategies,,tools,techniques,customers ER -