Keller, Kevin Lane. <br/><br/>
Strategic brand management: building, measuring, and managing brand equity 

 - 3rd  ed. 
 - New Delhi  Pearson Education  2008 
 - 714 
<br/><br/><label>ISBN: </label>9788131719770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic,brand,management,building,,measuring,,brand,equity
<br/><br/><label>Dewey Class. No.: </label>658.827  KEL;11  R