Berry, Michael J A. Linoff, Gordon S. <br/><br/>
Data mining techniques for marketing, sales and customer relationship management 

 - 2nd ed. 
 - New Delhi  Wiley India  2004 
 - xix, 643 
<br/><br/><label>ISBN: </label>8126505176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>mining,techniques,marketing,,sales,customer,relationship,management
<br/><br/><label>Dewey Class. No.: </label>658.05631  BER;2  R1