TY  - BOOK
AU  - Berry, Michael J A. Linoff, Gordon S.
TI  - Data mining techniques for marketing, sales and customer relationship management
SN  - 8126505176
U1  - 658.05631  BER;2  R1 
PY  - 2004///
CY  - New Delhi
PB  - Wiley India
KW  - mining,techniques,marketing,,sales,customer,relationship,management
ER  -