Das, Naveen ed. <br/><br/>
Brand communication : contemporary approaches 

 - 1st ed. 
 - Hyderabad  Icfai  2007 
 - viii, 215 
<br/><br/><label>ISBN: </label>9788131407806 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand,communication,contemporary
<br/><br/><label>Dewey Class. No.: </label>658.827  DAS;1  R