Das, Naveen ed. <br/><br/>
Brand management : perspectives and practices 

 - 1st ed. 
 - Hyderabad  Icfai  2004 
 - x, 188 
<br/><br/><label>ISBN: </label>8178810719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand,management,practices
<br/><br/><label>Dewey Class. No.: </label>658.827  DAS;1