Ray, Santanu ed. <br/><br/>
Brand management : financial perspective 

 - Hyderabad  Icfai  2007 
 - xiv, 217 
<br/><br/><label>ISBN: </label>9788131406274 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand,management,financial
<br/><br/><label>Dewey Class. No.: </label>658.827  RAY;1  R