00369nam a2200133Ia 450000500170000000800410001702000180005808200220007610000210009824500450011926000270016430000130019165000310020420250220165551.0231217s9999    xx            000 0 und d  a9788131406274  a658.827  RAY;1  R  aRay, Santanu ed. 0aBrand management : financial perspective  c2007bIcfaiaHyderabad  axiv, 217  aBrand,management,financial