TY  - BOOK
AU  - Kambhammettu. Shyam Sunder ed.
TI  - Building customer loyalty : perspectives and applications
SN  - 8189333127
U1  - 658.812  KAM;1  R 
PY  - 2005///
CY  - LE
PB  - Magnus University Press
KW  - customer,loyalty
ER  -