TY  - BOOK
AU  - Parthasarathy, V. Balakrishna, A V.
TI  - Key accounts management : concepts and applications
SN  - 9788131400821
U1  - 657  PAR;1  R 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai
KW  - Key,accounts,management
ER  -