00377nam a2200133Ia 450000500170000000800410001702000180005808200220007610000210009824500490011926000270016830000130019565000350020820250417115756.0231217s9999    xx            000 0 und d  a9788131407745  a658.827  SAN;1  R  aSangeetha, K ed. 0aIcfai University Press on branding practices  c2007bIcfaiaHyderabad  avii, 285  aIcfai,Press,branding,practices