Shanthi, N M ed. <br/><br/>
Brand management : the emerging paradigm 

 - Hyderabad  Icfai  2006 
 - xii, 272 
<br/><br/><label>ISBN: </label>9788131403563 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand,management,paradigm
<br/><br/><label>Dewey Class. No.: </label>658.827  SHA;1  R