TY  - BOOK
AU  - Shanthi, N M ed.
TI  - Brand management : the emerging paradigm
SN  - 9788131403563
U1  - 658.827  SHA;1  R 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai
KW  - Brand,management,paradigm
ER  -