TY  - BOOK
AU  - Kanchan Prateek ed.
TI  - In film advertising : brand positioning strategy
SN  - 9788131404867
U1  - 659.19  KAN:1  R 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai
KW  - film,advertising,brand,positioning,strategy
ER  -