Kanchan Prateek ed. <br/><br/>
In film advertising : brand positioning strategy 

 - Hyderabad  ICFAI Press  2006 
 - vi,180 
<br/><br/><label>ISBN: </label>9788131404867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>film,advertising,brand,positioning,strategy
<br/><br/><label>Dewey Class. No.: </label>659.1 KAN;3