TY  - BOOK
AU  - Kanchan Prateek ed.
TI  - In film advertising : brand positioning strategy
SN  - 9788131404867
U1  - 659.1 KAN;3 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI Press
KW  - film,advertising,brand,positioning,strategy
ER  -