TY  - BOOK
AU  - Shanthi, N M. Bhaskaran, S.
TI  - Implementation of CRM in services : concepts and cases
SN  - 9788131401293
U1  - 658.812  SHA;1  R 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai
KW  - CRM
ER  -