TY  - BOOK
AU  - Jaya Krishna, S ed.
TI  - Effective E-CRM : practices and perspectives
SN  - 8131401723
U1  - 658.812  JAY;1  R 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai
KW  - E-CRM,practices
ER  -