TY  - BOOK
AU  - Mc Daniel, Carl. Lamb, Charles, W. Hair, joseph F.
TI  - Principles of marketing
SN  - 9788131509821
U1  - 658.8  MCD;1  R 
PY  - 2008///
CY  - Australia
PB  - Cengage  Learning
KW  - marketing
ER  -