Evans, Joel R.  Berman, Borry. <br/><br/>
Marketing : marketing in the 21 st century 

 - 8th ed. 
 - New Delhi  Biztantra  2003 
 - xxxi, 687+I.23 
<br/><br/><label>ISBN: </label>9788177223828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,marketing,21,st,century
<br/><br/><label>Dewey Class. No.: </label>658.8  EVA;11