Saxena, Rajan. <br/><br/>
Marketing management 

 - 4th ed. 
 - New Delhi  Tata McGraw-Hill  2009 
 - xxix, 883 
<br/><br/><label>ISBN: </label>9780070144910  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,management
<br/><br/><label>Dewey Class. No.: </label>658.8  SAX;6  R