Etzel, Michael J. Walker, Bruce J. Stanton, William J [et al.] <br/><br/>
Marketing 

 - 14th ed. 
 - New Delhi  TMH  2010 
 - xxvi, 880 
<br/><br/><label>ISBN: </label>9780070151567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  ETZ;4