TY  - BOOK
AU  - Chaturvedi, Braj Mohan ed.
TI  - Effective CRM : concepts and applications
SN  - 8178813157
U1  - 658.812  CHA;1  R 
PY  - 2004///
CY  - Hyderabad
PB  - Icfai
KW  - CRM
ER  -