Sangeetha, K ed. <br/><br/>
Emotion marketing : concepts and cases 

 - Hyderabad  Icfai  2006 
 - viii, 245 
<br/><br/><label>ISBN: </label>9788131405185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Emotion,marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  SAN;1  R