TY  - BOOK
AU  - Sangeetha, K ed.
TI  - Emotion marketing : concepts and cases
SN  - 9788131405185
U1  - 658.8  SAN;1  R 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai
KW  - Emotion,marketing
ER  -