Shanthi, N M. Chander, Thirulaga M ed. <br/><br/>
Effective promotions : concepts and cases 

 - Hyderabad  Icfai  2006 
 - ix, 280 
<br/><br/><label>ISBN: </label>9788131404492 
<br/><br/><label>Subjects--Topical Terms: </label><br/>promotions
<br/><br/><label>Dewey Class. No.: </label>658.81 SHA;2  R1