Sreedhar, G V S. Bala Krishna, A V ed. <br/><br/>
Event based marketing : strategies and cases 

 - Hyderabad  Icfai  2006 
 - xii, 219 
<br/><br/><label>ISBN: </label>9788131405758 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing,strategies
<br/><br/><label>Dewey Class. No.: </label>658.8  SRE;1  R