TY  - BOOK
AU  - Sreedhar, G V S. Bala Krishna, A V ed.
TI  - Event based marketing : strategies and cases
SN  - 9788131405758
U1  - 658.8  SRE;1  R 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai
KW  - marketing,strategies
ER  -