Pride, William M. Ferrell, O C. <br/><br/>
Marketing : concepts and strategies 

 - 12 th ed. 
 - New Delhi  Delmar press  2005 
 - xxxi, 750+A15+B9+C11+G40+I29 
<br/><br/><label>ISBN: </label>9788177225204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,strategies
<br/><br/><label>Dewey Class. No.: </label>658.8  PRI;1  R