TY  - BOOK
AU  - Sreedhar, G V S ed.
TI  - Below the line marketing : concepts and cases
SN  - 9788131400968
U1  - 658.8  SRE1;1  R 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai
KW  - Below,line,marketing
ER  -