TY  - BOOK
AU  - Mukerjee, Kaushik ed.
TI  - CRM implementation : a strategic approach
SN  - 9788131404744
U1  - 658.812  MUK1;1  R 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai
KW  - CRM,strategic
ER  -