Radhakrishna, G  ed. <br/><br/>
Consumer behavior : effective measurement tools 

 - Hyderabad  ICFAI Press  2005 
 - ix, 215 
<br/><br/><label>ISBN: </label>9788178815756 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer,behavior,measurement,tools
<br/><br/><label>Dewey Class. No.: </label>658.8342  RAD1;1  R