TY  - BOOK
AU  - Radhakrishna, G  ed.
TI  - Consumer behavior : effective measurement tools
SN  - 9788178815756
U1  - 658.8342  RAD1;1  R 
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI Press
KW  - Consumer,behavior,measurement,tools
ER  -