TY  - BOOK
AU  - Ghosh, Shantanu, Posa, Venkata Nimeesha ed.
TI  - Cause related marketing an introduction
SN  - 9788131404454
U1  - 658.8  GHO;1  R 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai
KW  - Cause,related,marketing
ER  -