TY  - BOOK
AU  - Jaya Krishna, S ed.
TI  - Customer retention management : concepts and applications
SN  - 9788131404751
U1  - 658.812  JAY;1  R 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai
KW  - Icfai,Press,customer,retention,management
ER  -