Seth, Rakesh. Seth, Kirti. <br/><br/>
Creating customer delight : the how and why of CRM 

 - New  Delhi  Response Books  2005 
 - 154 
<br/><br/><label>ISBN: </label>781000000000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creating,customer,delight,why,CRM
<br/><br/><label>Dewey Class. No.: </label>658.812  SET;1  R