TY  - BOOK
AU  - Seth, Rakesh. Seth, Kirti.
TI  - Creating customer delight : the how and why of CRM
SN  - 781000000000
U1  - 658.812  SET;1  R 
PY  - 2005///
CY  - New  Delhi
PB  - Response Books
KW  - Creating,customer,delight,why,CRM
ER  -