Ghosh, Shantanu. Posa, Venkata Nimeesha ed. <br/><br/>
Cause related marketing : an introduction 

 - Hyderabad  Icfai  2006 
 - viii, 181 
<br/><br/><label>ISBN: </label>9788131404454 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cause,related,marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  GHO;2  R1