TY  - BOOK
AU  - Ghosh, Shantanu. Posa, Venkata Nimeesha ed.
TI  - Cause related marketing : an introduction
SN  - 9788131404454
U1  - 658.8  GHO;2  R1 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai
KW  - Cause,related,marketing
ER  -