Parthasarathy, V ed. <br/><br/>
Advertising : concepts and cases 

 - Hyderabad  Icfai  2004 
 - viii, 167 
<br/><br/><label>ISBN: </label>8178812436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  PAR:1  R